Project Overview
The Jordan Communication, Advocacy, and Policy Project (JCAP) is a flagship initiative funded by USAID, aimed at promoting family planning, reproductive health, gender equity, and women’s empowerment in Jordan. To support their community outreach and institutional capacity building, JCAP required a comprehensive suite of high-quality, professional educational toolkits, training manuals, and field guides targeted at various community segments, including youth, men, newlyweds, and healthcare facilitators.
My Role & Contributions (Lead Graphic Designer)
As the lead graphic designer for this massive publishing initiative, I was responsible for transforming dense, technical, and academic manuscripts into highly engaging, visually structured, and print-ready educational resources. My creative contributions included:
- Editorial & Layout Design: Establishing grid systems, typographic hierarchies, and consistent page layouts tailored to both digital reading and physical publishing.
- Information Architecture: Designing intuitive tables, questionnaires, self-assessment forms, and conceptual diagrams (such as the SBCC socio-ecological model) to make complex behavioral change methodologies accessible and easy to implement in the field.
- Branding & Visual Identity: Ensuring strict adherence to USAID identity guidelines, while creating unique, culturally relevant color palettes and design themes for each specific toolkit.
- Pre-Press & Production Quality Control: Preparing all 10 major publications for offset printing and interactive PDF distribution, maintaining high visual standards across hundreds of pages.
Project Scope & Impact
Over the course of this project, I successfully designed and delivered 10 comprehensive training manuals and community guides, totaling 960 pages of professional graphic design.
The designed portfolio assets include:
- The SBCC Reference Manual (214 pages) – A comprehensive academic and field guide for social and behavioral change.
- The Newlyweds Guide (214 pages) – An interactive, step-by-step guidebook covering marital planning, reproductive health, and family dynamics.
- The “Arab Women Speak Out” (AWSO) Training Guide (132 pages) – A comprehensive curriculum for women’s leadership and community health advocacy.
- Community Recreational & Awareness Sessions Manual (94 pages) – A guide for facilitators to conduct community outreach events.
- Field Guide for Youth Programs (84 pages) – Focused on future planning and family dynamics for young audiences.
- Field Guide for Men’s Outreach Programs (80 pages) – Focused on reproductive health and family planning advocacy.
- Communication Materials Directory (64 pages).
- Peer Education Training Manual (36 pages).
- Effective Communication Skills Guide (24 pages).
- Beneficiary Booklet (AWSO Program) (18 pages).
Tools Used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop.
